They are not waiting for an ad. They are actively searching for the answer to a problem they have today.
"What Do You Do?" is the question behind every search — and the question we answer on video, for your business, in a way that makes the scroller stop and choose you.
The scroller — on a phone, on a laptop, searching for exactly what you offer — will decide in three seconds whether your video gets their attention or not. Everything we do is built around winning those three seconds. The right opening. The right presence. The right message. For your business, your product, your customer.
"What Do You Do?" is behind every search query a potential customer types today. They have a problem. They need a solution. They are scrolling through results right now — deciding in seconds — who looks like the answer. A WhatDoYouDo video makes your business that answer, instantly and unmistakably.
"What do you do?" is also where we begin every production. It is the question that gets straight to the heart of your business — what you offer, who needs it, and why you are the right choice. The answer, captured and crafted by a team with 40 years of national television and international production experience, becomes the video that works for you every hour of every day.
There is no single formula. Every business is different. Every product or service has its own best way of being introduced to the person who needs it. We bring 40 years of media craft and world-class production capability to finding that way — and executing it at the highest level.
A presenter with 40 years of national television experience sets the scene, establishes credibility, and gives the scroller an immediate, compelling reason to keep watching. This is always the starting point — and for many businesses, it is all that is needed.
When someone in your business wants to be part of the video, the results are extraordinary. No script. No performance coaching. A natural conversation — expertly directed and edited — that captures the genuine authority of the person who knows the product or service best.
Often the strongest videos combine a professional introduction with the genuine voice of the business behind it. We assess what will make your scroller stop, watch, and act — for your specific business and the seconds you have — and build exactly that.
'Tell' beats 'Sell.' The scroller is not looking to be sold to. They are looking for the answer to their problem. Show them you are that answer — genuinely, credibly, immediately — and they will contact you.
The internet has changed buying forever. Hoping your customer is sitting in front of a TV when your ad appears is faded history. They are actively searching — right now — for exactly what you offer. The question is whether they find you, or your competitor.
A WhatDoYouDo video puts your business in front of that search — with the presence, credibility, and immediate impact that makes the scroller stop. Then it works every hour of every day, reaching the customers most likely to need you, without you lifting a finger.
It also solves a problem most businesses don't realise they have: over-reliance on a single distributor or platform. A video you own outright can go wherever your customers are looking — and spread your reach across every channel that matters.
TV advertising
Interrupts millions hoping a few happen to need you — at the exact moment your ad plays. Expensive. Passive. Temporary.
Online video search
Reaches people actively searching for what you offer right now. They are your 100% target market — and they found you first.
The WhatDoYouDo difference
40 years of media craft. Internationally acclaimed production. The right creative choice for your business — working for you 24 hours a day.
Two videos. Two dimensions of what we do. Watch both — then imagine what we can do for yours.
On-camera presentations, brand introductions, product demos, and WhatDoYouDo interviews — a career's worth of media craft, now applied to making your business the answer the scroller is looking for.
What Do You Do? has access to an international film and video veteran whose clients have taken him around the world, including commissions for Australian Geographic. This is the production standard your business deserves.
Chris' personality and effervescence comes through the screen — and he has sold our product, usually as 100% presenter, very successfully. We have been very pleased with the energy and extra profile Chris injected into our TV advertising. His work with radio campaigns and live appearances further enhanced continuity.
D. Crawford · General Manager, ToyotaSome clients want everything handled end to end. Others want the video delivered and will manage distribution themselves. Either way, the video is yours outright — to post wherever your customers are looking.
We produce your video — strategy, creative direction, filming, editing, delivery. You receive all files and links and handle distribution from there. Full ownership. No lock-in.
We produce the video and manage placement — your website, YouTube, and agreed platforms. We handle what you don't want to. You stay in full control of the outcome.
Strategy, production, placement — and the metrics that tell you it is working. We work with a trusted SEO specialist who monitors reach, audience interaction, and campaign performance, so you know exactly how your video is performing and where. One point of contact. Everything handled.
Not sure which suits your business? One conversation will make it clear.
This is not a freelancer with a camera. It is a complete professional production team whose combined credentials span national television, international documentary, and major brand campaigns — now entirely focused on making your business found.
The strategic, creative, and presenting capability behind every production. Four decades as on-camera presenter, content strategist, and talent director across national television campaigns, live events, and major brand launches — now applied to one purpose: making your business the answer the scroller is looking for.
An international film and video veteran whose career has taken him around the world — including commissions for Australian Geographic — Morgan brings broadcast-quality cinematography to your WhatDoYouDo production. The same standard that serves international documentary and broadcast, now available to your business.
Note on social media SEO: YouTube content is structured for current algorithm design. Facebook, TikTok, and Instagram SEO is handled by our trusted specialist — or we work alongside your existing SEO or media company where preferred.
Whether you want to launch a product, reach new customers, spread your distribution across multiple channels, raise your profile, or simply be found before your competitor the moment someone searches for what you offer — one email is all it takes.
We will tell you exactly what we can do for your business and what it will cost. No obligation. No pressure. No jargon.
Email us. Tell us what you do, who your customers are, and what you want to achieve. All enquiries treated in complete confidence.
info@WhatDoYouDo.com.auWe respond within 24 hours. Proudly Australian. Available nationally and internationally.